Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide a free full featured enterprise analytics solution which also now provides insight into the demographics and category interests of your website visitors. Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics data analysis tool designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers. Both near real-time and historical data can be segmented instantly and visualized with advanced graphs and campaign management features to make it faster and easier for online marketers and website designers to learn about and align with each audience. However, it’s now only available for free to search and display advertisers of Yahoo! at the moment.

• http://web.analytics.yahoo.com